Full-service design for the launch of OffCourt — a new, direct-to-consumer men’s body care brand.

OffCourt is a new performance body brand designed specifically for the needs of active men — scientifically formulated to alleviate the negative effects that frequent exercise and sweat have on a man’s body, hair and skin.

We designed every touchpoint of the brand — from naming, branding and packaging through to art direction, film and social.

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Brand Identity

Inspired by the Swiss, technical and utilitarian graphics of 70s sports advertising, the identity leans brutalist in tone, referencing a brand “built for need”.

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Above

For OffCourt’s launch film, Little Troop commissioned friend and director Jarod Taber to create a narrative that captures each product and their use-cases, in real-life scenarios.

Art Direction

Capturing both mid and post-workout moments, along with product demonstrations, art direction focussed on balancing movement with restraint — positioning the product as seamlessly fitting into an active lifestyle.

We also kept people anonymous, capturing body-only poses — allowing for all focus to be on skin and product and establishing relatability based on lifestyle rather than physical appearance.

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Packaging

Little Troop worked closely with the OffCourt team to design all product packaging from conception to production.

Design-driven with a focus on ease and speed of use, and a clear need to feel accessible and light to carry, we aligned each product to look and feel like “body fuel meets sporting equipment’.

Digital

Little Troop soft-launched OffCourt with a ‘sneak-peak’ Instagram feed and Sign-Up holding page, while production continues for launch.

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Director - Jarod Taber, Photography - Emiliano Granado, DP - Austin Kearns, Editing and Color - Austin Bailey

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