Brand Identity
Digital Design
Animation
Motion Graphics
Video

Re-brand and web design for Girlgaze — closing the gender gap for the world's best female-identifying creatives.

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Girlgaze is an online network that connects a global network of female and non-binary creatives with the world’s best brands, via an innovative jobs platform. Founder Amanda de Cadenet came to us with an ask to breathe new life into the company and create a new identity that felt fresh and energetic, but neutral enough to house the diversity it represents.

In response, we designed a logo that lights up, with a little bounce — a custom wordmark brought to life with a surprise burst of color and energy.

Evocative of the buzzy energy behind the organization, yet neutral enough to act as a home to content from all walks of life, the identity exudes a quiet confidence, with an element of delight.

A palette of neon pastels — the girly, glowy, glue that ties everything together.

Website

From Nike to Dove, the new Girlgaze.com was designed to showcase the latest editorial content created by the Girlgaze enterprise, alongside its two-way platform set up for both Creatives and Employers. Using color-coding to clearly bucket the site by audience, the website mixes together a range of content types — flexing the brand’s candy color palette and editorial type treatment in slightly different ways on each page, depending on its function.

We would like to thank Amanda de Cadenet for the opportunity to bring this project to life.