On October 15 2020, Google broadcast ‘SearchOn’ to the world — a live-streamed event dedicated to showcasing the latest innovations in Google Search and its technologies. Coming out of a series of commissions with Google’s Events and Experiences Team, Little Troop were brought in as Creative Directors for the 35-minute film from pre to post production; informing everything from live footage art direction and motion concepts to type, color and overall graphic treatments for product integration.
- Art/Creative Direction
- Brand Identity
- Animation
- Motion Graphics
- Illustration
Creative Direction and Design for SearchOn — Google's largest digital event for 2020.
Visit Site
As a first step, Little Troop established the overall look and feel of the event identity, and how the graphic world would come to life through animation.
To help us bring it all to life, we led a global team of designers and animators — commissioning our friends Nicolo Bianchino and Joyce Ho along with agencies Not Real, Ordinary Folk and the internal team at Google.
Creative Directors Little Troop Google Team Daniel Chandler Jess Marak Salam Darwaza Chris Hsu Director of Motion Nicolo Bianchino Motion Partners Joyce Ho, Not Real and Ordinary Folk
See more LT Projects