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Taking the iconic Google Sans as a base, we added Apercu Mono as a supporting typeface for its academic, technical feel.
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Bright pops were used as secondary colors as a fresh support to the core four Google colors.
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As a subtle nod to the Search functionality, Little Troop created a simple ‘type’ and ‘blinker’ device to apply to all typographic motion seqences.
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Little Troop’s role heavily involved taking complex and often abstract information and distilling it down into simple, clear and engaging animated content.
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To allow Google’s UI to remain hero within product demonstrations, we designed a reductive, minimal treatment as a container for all product moments.
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