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Awards
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The company mascot — named "Scotty", after the founder's cat, and as a homage to vintage stamp ephemera — pops up all over the LP brand, with his eyes following everywhere you go on lepuzz.com (and above).
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The LP wordmark, based off a now-defunct wood-manufactured typeface, Winchester, was designed to exude a bold friendliness, jump out on a games shelf, and work as an ever-changing playful logo, with letterforms moving around like puzzle pieces.
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Type and Color
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Yellow was selected for its universally understood representation of optimism and happiness — Le Puzz's own brand values — recognized as the color of sunshine, warmth and smiley faces. Its neutral, 'default' feel also gave the puzzle artwork a shelf presence that really popped.
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We chose Helvetica and Times for their default feel and dryness — a universally recognized serif and sans — that acted as a blank, conventional canvas to take and re-work as our own, unconventional, ownable family.
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Puzzle Packaging
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Art Direction
Le... Pizza?
With a vision to create a dream puzzle company — Le Puzz comes complete with random-cut extra-thick pieces, back-of-the-box games, earth-friendly materials and a big sense of humor.
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Website
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Pre-Launch Microsite
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