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Awards
Featured On
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The campaign launched with a 55-second video co-directed by Ashley Armitage with music by Princess Nokia. Within 24 hours the film reached over a million views and went viral.
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Campaign Body Hair —
Stills by Luca Venter
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Campaign Body Hair —
Stills by Luca Venter
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Campaign Body Hair —
Stills by Luca Venter
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Campaign Body Hair —
Stills by Luca Venter
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Campaign Body Hair —
Stills by Luca Venter
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Campaign Body Hair —
Stills by Luca Venter
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Campaign Body Hair —
Stills by Luca Venter
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Campaign Body Hair —
Stills by Luca Venter
Photography
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Below: Stills by Ashley Armitage
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The campaign soft-launched in Times Square on June 21, 2018.
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Press case study reel showcasing campaign highlights, impact and support.
Produced by Marie Rönn and Tim Cairns.
Creative Director of Design — Noemie Le Coz (Little Troop), Creative Director / Copy — Marie Rönn and Tim Cairns, Art Director — Katie Minchak, Video Director — Ashley Armitage, DP — Andrew Maso, Photography — Ashley Armitage and Luca Venter
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Stills shot by Ashleigh Armitage.
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Creative Director of Design — Noemie Le Coz (Little Troop), Creative Director of Brand — Jessica Schriftman, Art Director — Katie Minchak, Director — Agostina Gálves, Photographer — Ashley Armitage, DP — Sam Cutler-Kruetz, Set — Alicia Sciberras, Stylist — Julia Baylis, Production — Deb Rosen
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The campaign film, Directed by Ashleigh Armitage, has since had over 6 million views and over 1.3 billion earnt impressions.
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Campaign hero stills, shot by Ashleigh.
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BTS on-set: Noemie (one half of Little Troop) stands central with DP Ben Shapiro and in-house Billie team, during the post-shoot clean-up.
Creative Director of Design — Noemie Le Coz (Little Troop), Creative Director of Brand — Jessica Schriftman, Art Director — Katie Minchak, Director — Ashley Armitage, DP - Ben Shapiro, Stylist - Julia Baylis, Production — Deb Rosen
