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Inspired by the playful and 3D, “larger than life” nature of Nik Bentel Studio’s work, LT created an identity that felt bold and eye-popping, but rudimentary enough to house its ever-changing work. Referencing vintage typography from Italy, Nik’s original homeland, LT created a series of brand “building blocks” — a collection of logos, brought to life through playful animation.
A joyful, graphic, and rudimentary mascot was created as the face of the brand, — as a nod to the tactile and squishy, claymation characters from decades past.
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Nik’s identity was created after an initial discovery phase with the studio’s team, that got to the heart and soul of who the company was — “We see ourselves as visual comedians. We are a group of magicians. We always have something up our sleeve.”
Optima Pro, the identity’s hero typeface — was chosen for its “default” back-to-basics yet highly legible, refined feel. ROM, the brand’s supporting typeface, takes inspiration from conceptual art catalogs from the ’60s and ’70s, with wide and generous proportions.
Endlessly moving and looping, the identity plays with the concept of infinity — referencing the limitless nature of NIK’s projects.
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The NIK mascot system is built to take on endless characters — representing the studio’s team, or as above, “Evil Nik” — the face of the studio’s most bold projects.
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A snapshot of the full NIK world — an identity system designed to feel big, fun and “juicy”.
The NIK mascot system can also be used to turn into objects that represent the studio’s projects and products, either abstractly (above) or more literally (below).
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Website
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E-comm is integrated as an easily accesible layer on top of the site's key product and project pages (and even home).
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Inspired by Microsoft Word's "Clippy" — our mascot pops up on the homepage with new things to say on each page refresh.
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