We designed every touchpoint with a focus on the brand's core mission — to simplify the chaos of construction by bringing design, sourcing, and management all under one roof.
Creating a playful and flexible identity system, the logo moves and deconstructs to reflect the ever-changing nature of the Block system and process.
A soft, natural color palette reflective of raw construction materials is offset with a bright pop of brick orange, providing a sharp accent throughout the identity.
Photography, shot by Daniel Dorsa, pairs warm lifestyle imagery with sharp product stills.Video, shot by WashAndFold, demonstrates the unique Block process, service and product — detailing key moments in a series of vignettes, where precision meets play. Industrial and interior design by architecture firm, Leong Leong.
Ensuring the Block product offering was understood (and trusted), we designed a .com that married warmth with clarity, throughout — leveraging rich video content to explain the Block system, in simple steps.
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