Full-service design for the launch of Block — a new home renovation company that merges design with build.

We designed every touchpoint with a focus on the brand's core mission — to simplify the chaos of construction by bringing design, sourcing, and management all under one roof.



Creating a playful and flexible identity system, the logo moves and deconstructs to reflect the ever-changing nature of the Block system and process.


A soft, natural color palette reflective of raw construction materials is offset with a bright pop of brick orange, providing a sharp accent throughout the identity.

Art Direction

Photography, shot by Daniel Dorsa, pairs warm lifestyle imagery with sharp product stills.Video, shot by WashAndFold, demonstrates the unique Block process, service and product — detailing key moments in a series of vignettes, where precision meets play. Industrial and interior design by architecture firm, Leong Leong.


Ensuring the Block product offering was understood (and trusted), we designed a .com that married warmth with clarity, throughout — leveraging rich video content to explain the Block system, in simple steps.