Little Troop helped craft a 30-second TVC spot for Billie’s founding story — with a tongue-in-cheek throwback, highlighting the once-backward state of the razor industry.
Working with the small but mighty Billie internal creative team and director Bine Bach, we looked back at the tropes of 80s advertising (think: Franco Cozzo) to help inform the film’s art direction and sense of levity. LT also designed, built and animated the treatment of all GFX and supers, giving the film a cohesive graphic wrapper that felt inherently “Billie”.
Prop stylist and set designer Alicia Sciberras worked closely with the team to craft every frame of the spot.
BTS moments from the 30 second spot, shot entirely remotely in January 2021.
Creative Directors — Noemie Le Coz + Jessica Shriftman, Motion Graphics — Little Troop, Head of Production — Deb Rosen, Director — Bine Bach, DP — Kevin Hayden, Producer — Disco Meisch, Set Design — Alicia Sciberras + Alvin Manalo
Blowing up the best of customer testimonials, for Billie.
Art direction and titles for Billie’s 2019 testimonials ad, directed by Emma Westenberg. Shot in LA, LT helped craft every moment of the 30-second TVC — from casting to titles — with an aim to bring to life real online customer reviews of the internet's favorite razor.
Creative Directors — Noemie Le Coz + Jessica Shriftman, Art Director — Katie Minchak, Director — Emma Westenberg, Head of Production — Deb Rosen
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Little Troop is a new design partnership bouncing between Brooklyn and Melbourne. Founded in 2019 and led by award-winning Creative Directors Noemie Le Coz & Jeremy Elliot, Little Troop is a creative studio that loves working with good people on smart projects.
We acknowledge the Wurundjeri people of the Kulin nation, the traditional custodians of the land where we work, and pay our respect to the Wurundjeri Elders, past, present and emerging.