Type and Color
Dry and pared-back — referencing the brand’s ‘Back to Basics’ values.
Type and Color
Dry and pared-back — referencing the brand’s ‘Back to Basics’ values.
Illustration
A suite of Smalls cat mascots follows the Smalls customer throughout all brand interactions — bringing messaging to life in a playful and ownable illustrative series.
Pre-Launch Microsite
A split-screen splash page — introducing Smalls with a company Manifesto and email capture integration. A Smalls cat follows the user down the page, on all devices and at all breakpoints.
Website
The website weaves together educational content with commerce. Unexpected, playful interactions and rich product storytelling are brought to life with real-world photography and off-beat illustrations.
User onboarding — integrating custom illustrations for each cat profile type.
Still Life Art Direction & Styling
A series of kitchen benchtops was shot to illustrate each of the Smalls recipe ingredients. The images were made to appear as if lit with morning sun to convey a sense of reality and warmth, with 70's-inspired kitchen benchtop surfaces employed to strengthen this idea.
Lifestyle Photography
A series of straightforward close-crops with cats and their owners were shot to reference the intimacy of these relationships.
Photography BriAnne Wills and Moss Park NYC Website Development Human NYC
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