Full-service design for the launch of OffCourt — a new, direct-to-consumer men’s body care brand.

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Awards

IT'S NICE THAT

2022 Pentawards - Silver

OffCourt is a new performance body brand designed specifically for the needs of active men — scientifically formulated to alleviate the negative effects that frequent exercise and sweat have on a man’s body, hair and skin.

We designed every touchpoint of the brand — from naming, branding and packaging through to art direction, film and social.

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Brand Identity

Inspired by the Swiss, technical and utilitarian graphics of 70s sports advertising, the identity leans brutalist in tone, referencing a brand “built for need”.

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Above

For OffCourt’s launch film, Little Troop commissioned friend and director Jarod Taber to create a narrative that captures each product and their use-cases, in real-life scenarios.

Art Direction

Capturing both mid and post-workout moments, along with product demonstrations, art direction focussed on balancing movement with restraint — positioning the product as seamlessly fitting into an active lifestyle.

We also kept people anonymous, capturing body-only poses — allowing for all focus to be on skin and product and establishing relatability based on lifestyle rather than physical appearance.

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Packaging

Little Troop worked closely with the OffCourt team to design all product packaging from conception to production.

Design-driven with a focus on ease and speed of use, and a clear need to feel accessible and light to carry, we aligned each product to look and feel like “body fuel meets sporting equipment’.

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Digital

Little Troop soft-launched OffCourt with a ‘sneak-peak’ Instagram feed and Sign-Up holding page, while production continues for launch.

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Director - Jarod Taber, Photography - Emiliano Granado, DP - Austin Kearns, Editing and Color - Austin Bailey

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Founded in 2019 and led by award-winning Creative Directors Noemie Le Coz & Jeremy Elliot, Little Troop is a creative studio that loves working with good people on smart projects.

We acknowledge the Wurundjeri people of the Kulin nation, the traditional custodians of the land where we work, and pay our respect to the Wurundjeri Elders, past, present and emerging.