Merging the founder's academic roots with a focus on character-driven stories that "honor" the role and uplift actors — Little Troop's role was to distill both ideas into one holistic, fresh identity.
The identity premiered at the Tribeca Film Festival in June, where the company won best narrative for their first film, Griffin in Summer.
Drawing inspiration from a scholastic vernacular and the undulating curves of Honor Roll ribbon motifs, Little Troop crafted an ident that celebrated the company's merging of art and academia.
We worked closely with Nicolo Bianchino to perfectly bring wordmark to life in animation, exactly as we’d dreamt it.
The wordmark is coupled by a golden bow, symbolic of the ribbon that ties a graduation certificate.
Wordmark Motion Nicolo Bianchino Supplemental Motion Cody Turple
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