- Illustration
- Campaign
- Art/Creative Direction
- Animation
- Copywriting
- Social
With a goal to recruit new consumers, Clinique commissioned LT to create an evergreen “Meet the Minis” campaign, bringing a fresh new lens to their iconic miniatures.
Little Troop’s ask was to leverage the legacy brand’s existing market awareness of Minis, while finding additional incentives outside of the cuteness factor, to inspire trial and purchase. The final outcome needed to be fun, engaging and evergreen, and use non-specific product illustration for its global roll-out of ever-changing product.
The final concepts brought together carefully crafted copywriting, illustration and animation to focus on Mini’s multiple benefits.
Design Support Pauline Esguerra
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