• Art/Creative Direction
  • Illustration
  • Packaging
  • Motion Graphics
  • Brand Identity
  • Campaign
  • Video

No Worries If Not’ is a board game from Billie, a tongue-in-cheek look at the “game” women hate playing — based on the real-life setbacks and pitfalls of modern, daily life as a woman. LT was commissioned to design and illustrate the game in its entirety, along with the infomercial’s creative direction and film graphics.

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Tasked with creating a game that felt familiar in its overall feel, yet ultimately a parody of its references, LT’s aim was to create a world that felt deceptively optimistic, as a misdirect to its true focus: the absurdity of societal standards for women.

A series of satirical ads aimed at highlighting game messaging became part of the social launch campaign.

The game was launched with an infomercial staring comedian Ruby McCollister — featuring a blown-up version of the board game as set pieces.

Informercial directed by Luca Venter. Hit Sound On to play.

Creative Director and Game Design: Little Troop Photography and Video Luca Venter DP Jimmy Liu Nyeango Stylist Zoe Radford Scott Set Design Sensitive Studio Producer Deb Rosen and Family Projects Music Richard Phillip Smith

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