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It's Nice That
Little Troop’s playfully peculiar identity for MoMA’s family festival characterises childhood imagination A match made in heaven, the world-renowned art gallery collaborates with its NYC neighbour to shape it’s first-ever family festival.
It's Nice That
New Rules: How graphic designers can weather an industry on the rocks Little Troop shares how research informs their final outputs by exploring three favorite references.
Type Directors Club
Noemie Le Coz to serve as jury member Little Troop's Noemie Le Coz joins the Communication Design Jury for TDC's 71st annual competition.
It's Nice That
Review of the Year 2024: Top 5 Branding Moments Our work for new homeware company Cliik is recognized by It's Nice That in their top five branding moments of 2024.
It's Nice That
Review of the Year 2024: Top 25 Most Read in Graphic Design Our 70s retrofuturist branding for Cliik’s pantry storage system is #8 on the most read graphic design articles for 2024.
It's Nice That
Review of the Year 2024: Top 50 Most Read Our work for Cliik lands in It's Nice That's Top 50 most read for 2024.
Creative Boom
Hotlist 2025: the 25 most popular design studios, as voted for by their peers Little Troop is voted in to Creative Boom's hot list for 2025 by designers around the world.
It's Nice That
In 2024, the world of branding is bigger, stranger and more nebulous than ever, and the pathway to creating a successful brand is a tricky one to figure out. It's Nice That chats with Little Troop on elastic brands and how to adapt to the shifting landscape of branding.
Fast Company
"The Y2K revival has hit at the perfect time from a cultural perspective." Little Troop's Noemie Le Coz on the new rules of branding.
Fast Company
Summer isn’t a season, it’s an annual rebrand for you and everyone else. Fast Company's Lily Smith chats with Little Troop's Noemie Le Coz on the summer 2024 aesthetic.
The Brand Identity
Little Troop on working globally, playing without restriction, and bringing fun into the world. From the iconic Le Puzz to the modular home storage system Cliik, Little Troop certainly knows how to inject plenty of fun into the work they do.
The Brand Identity
The Edit: Five projects including Little Troop’s brand for Nik Bentel Studio that fits like a glove Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world.
Design Everywhere
Cliik is a new home storage company bringing creativity and joy to the home organisation category Little Troop was commissioned to create every detail of the design and marketing for the launch.
It's Nice That
Little Troop channels 70s retrofuturism for a new home storage brand, Cliik Little Troop aims to bring a sense of “creativity and joy” to home organization by blending decades of references to create a brand identity that “clicks” together.
ThingTesting
Industry Watch: Cliik We chatted with Ally Dayon about Cliik’s launch, his love of one-syllable brand names, and the brands that inspire him.
LAD Awards
Noemie Le Coz joins the jury. Noemie Le Coz will serve on the Graphic Design jury for the 8th Latin American Design awards alongside Martin Azambuja (Porto Rocha), Gustavo Eandi (12:01am) and Elizabeth Goodspeed.
It's Nice That
Little Troop’s identity for Nik Bentel Studio hinges on curated chaos Balancing consistency with flexibility, this fun-filled system features a “grabbable” mascot and back-to-basics type.
People Brands and Things
Nik Bentel is making things with people and brands. Meet this new studio and their new visual identity.
Brand New
Under Consideration In the Nik of Time: New Logo and Identity for Nik Bentel Studio by Little Troop
It's Nice That
Review of the Year 2023: Top 50 Most Read Our work for Billie's No Worries If Not lands in It's Nice That's Top 50 Most Read
Brain Magazine
Cover for the November issue of Brain Magazine. Brain Magazine Japan commissioned us to design the cover for their November '23 issue under the theme creative addiction.
It's Nice That
No worries if not! Take a look at the board game women can’t win It’s “the game women never wanted to play”. Little Troop designs a tongue-in-cheek product for bodycare brand Billie.
Hurs Official
Hurs Table Guests: Consumers want Connection, Can Brands Deliver? Noemie joins a roundtable of women's brand builders to chat about the changing branding landscape, the shifting relationship between brands and consumers and the key ingredients for building a brand that connects to culture
The Brand Identity
Seven Playful Brand Identities 7 identities that capture the playful side of branding
Design Everywhere
Meet Le Puzz - a new puzzle company inspired by vintage puzzles from decades past. The studio drew inspiration from the playful vernacular of vintage game boards, as well as the weird and wonderful looseness of old cereal box graphics
Design Everywhere: More Info
More Info: Interview with design studio Little Troop More Info is a video interview series from Design Everywhere that delves into the world of creatives through a series of casual and light-hearted questions centred around life and work.
It's Nice That
Follow Their Lead: Why you should work with women-led creative agencies Leading women creative directors from studios Human, Gin Lane, The Con.Cept, Little Troop, Slug Global, and RoAndCo talk about shifting the field’s gender script.
Brand New
Le Puzz cleans up in the Brand New 2021 Year in Review Little Troop's work for Le Puzz takes out 5 top 10 awards across Best of 2021 and Best in Typography, Photography, Packaging and Color.
Google Design
Little Troop at Google's Visual Design Summit 2022 We're excited to announce we'll be speaking at Google's 4th annual Visual Design Summit on November 17.
The Pangram Paper
Getting to Grips: Go-To Typefaces PP Design Basics' latest series starring Little Troop, Office of Demande Spéciale, OlssønBarbieri, Porto Rocha and TwoMuch Studio!
The Pangram Paper
Getting to Grips: Perfection or Iteration? PP Design Basics' latest series starring Little Troop, Office of Demande Spéciale, OlssønBarbieri, Porto Rocha and TwoMuch Studio!
The Pangram Paper
Getting to Grips: Design Software PP Design Basics' latest series starring Little Troop, Office of Demande Spéciale, OlssønBarbieri, Porto Rocha and TwoMuch Studio!
The Pangram Paper
Getting to Grips: Choosing Typefaces & Pairing Fonts PP Design Basics' latest series starring Little Troop, Office of Demande Spéciale, OlssønBarbieri, Porto Rocha and TwoMuch Studio!
The Pangram Paper
Getting to Grips: Choosing Typefaces & Pairing Fonts PP Design Basics' latest series starring Little Troop, Office of Demande Spéciale, OlssønBarbieri, Porto Rocha and TwoMuch Studio!
The Pangram Paper
"Before fighting for our ideas with the client, we have to fight for our ideas with each other!" Little Troop on their light-hearted approach to design, navigating the different scale of their clients, and their new found bias towards kid’s brands.
It's Nice That
Little Troop talks us through the entire process of its latest project for a new puzzle company The New York-based design studio is comprised of married couple Noemie Le Coz and Jeremy Elliott, who are full of fun and unique points of view.
Fabrica Research Center
Little Troop at Fabrica Research Center We're excited to be sharing our journey as guest lecturers at Fabrica Research Center on Feb 4 2020.
Brand New
Under Consideration Le Missing Piece: New Logo, Identity, and Packaging for Le Puzz by Little Troop
It’s Nice That
Little Troop adds a touch of joy and “kid-like” design to every single project Since launching, founders Noemie Le Coz and Jeremy Elliot have worked on a whole host of projects for the likes of Apple, Girlgaze, Billie, Puma, Google and Taschen.
Storetasker
15 of the Best Designers in Ecommerce It’s truly remarkable how such a small group has been able to define an entire generation’s worth of challenger brands.
The Brand Identity
Little Troop find inspiration in vintage board games and cereal boxes for their Le Puzz identity Little Troop’s identity for puzzle company Le Puzz is comprehensive, to say the least. Audacious, lively and colourful, the identity embodies the ecstatic character of Le Puzz’s founders.
Dieline
Hilma Simplifies Supplements With Natural Ingredients And Science Agency Little Troop was brought in to provide full-service design, and they brought much-needed clarity and a human element to the brand's visual identity.
Design Everywhere
New York-based design studio Little Troop worked on the full-service design for OffCourt. They are responsible for crafting every aspect of the brand, from naming and branding to packaging, art direction, film, and social media.
The One Club: Young Guns 17
Noemie Le Coz joins the Young Guns 17 Jury After being named a winner at Young Guns 15 in 2017, Noemie has been asked to join the jury to judge the 2019 edition of Young Guns.
AIGA NY & Parsons at The New School
Noemie Le Coz speaks at Branding Products for People Noemie Le Coz, Creative Director of Billie, joins Benjamin Witte, Founder and CEO of Recess, as they share the process of building digitally native brands in 2019.
The Brand Identity
Block is a new renovation company that simplifies the chaos and costs of construction. The playful and flexible identity system is built around a logotype that moves and deconstructs, representing the ever-changing nature of Block’s system and process.
Graphic Design Festival Scotland: Top Form
Little Troop's Noemie Le Coz at the 2018 Graphic Design Festival Scotland. Noemie joined the likes of David Carson, Erik Kessels and Pentagram's Naresh Ramchandani.
The One Club: Young Guns 15
Young Guns 15: 2017 Design Awards 30 under 30 Noemie Le Coz named winner in Young Guns 15 - awarding the best 30 creative professionals under 30 for 2017.

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Little Troop is a design studio driven by craft, culture and imagination.

Currently creating:

Something special for Camila Mendes

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Branding and campaign for MoMA Family Festival

Honor Role identity and animation for Camila Mendes

An all-new and eye-popping Nik Bentel Studio

Creating a covetable container company for Cliik

A future-forward global rebrand for Organic Basics

Building a Super Smart brand for Rocco

A Billie board game for all womankind

Building bite-sized magic for Clinique Minis

Making a new home online for Maruchi

Brand identity for luxury ready-to-wear label Interior

Cover commision for Japanese magazine, Brain

TeaTime identity and motion for Dakota Johnson

Campaign creative from head to toe for Nike Women

Launching Le Puzz the world’s funnest puzzle brand

A squeaky clean beauty launch for Billie

ID and motion for Google's iconic I/O conference

A men's body brand built for need, OffCourt

Putting fuzz on the map for Billie

Creative direction for Google Search On

Building a natural remedies brand, Hilma

Making ads with pizzazz for Billie

A new look, site and motion for Lorton Entertainment

Bringing back the fun for Billie's Dreampop

Building a new brand for Block, from the ground up

Speckheart made for moms, coming soon.

Creative Direction for new Billie product drops

A shiny new identity and website for Girlgaze

Identity and digital presence for artistic chef Megafauna

Launching a body brand that thinks differently, Billie

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Project Spotlights

Branding and campaign for MoMA Family Festival

Brand Identity, Campaign, Illustration, Animation, Social, Art/Creative Direction, Digital Design

New York City

2025

Branding and campaign for MoMA Family Festival

Brand Identity, Campaign, Illustration, Animation, Social, Art/Creative Direction, Digital Design

New York City

2025

A future-forward global rebrand for Organic Basics

Brand Identity, Art/Creative Direction, Digital Design, Packaging, Illustration, Animation, Copywriting, Strategy

Copenhagen

2023

Building a Super Smart brand for Rocco

Brand Identity, Art/Creative Direction, Digital Design, Packaging, Illustration, Animation, Campaign, Copywriting, Naming, Social

New York City

2023

An all-new and eye-popping Nik Bentel Studio

Brand Identity, Digital Design, Animation, Illustration, Packaging, 3D Design, Social, Video, Motion Graphics

New York City

2024

Creating a covetable container company for Cliik

Brand Identity, Art/Creative Direction, Naming, Digital Design, Packaging, Social, Copywriting, Animation, Video, 3D Design, Campaign, Strategy

New York City

2024

A Billie board game for all womankind

Art/Creative Direction, Illustration, Packaging, Motion Graphics, Brand Identity, Campaign, Video

New York City

2023

Building bite-sized magic for Clinique Minis

Illustration, Campaign, Art/Creative Direction, Animation, Copywriting, Social

New York City

2022

Launching Le Puzz the world’s funnest puzzle brand

Brand Identity, Packaging, Illustration, Digital Design, Animation, Copywriting, Art/Creative Direction, Campaign, Social

New York City

2021

Cover commision for Japanese magazine, Brain

Illustration

Tokyo

2023

Campaign creative from head to toe for Nike Women

Art/Creative Direction, Campaign, Copywriting, Digital Design, Strategy

Portland

2021

A squeaky clean beauty launch for Billie

Art/Creative Direction, Digital Design, Illustration, Packaging, Campaign, Animation, Video

New York

2019

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Driven by craft, culture and imagination.  Est. 2019, Brooklyn, New York City.

Little Troop is the design partnership of Creative Directors Noemie Le Coz & Jeremy Elliot.

Website developed by Laurton Digital. © Copyright

2025