Meet Rick Barry — not the legendary basketball player famous for his unorthodox-yet-extremely-effective underarm shooting style, but the new, Sydney-based creative agency, taking its name from the man for that reason — an unorthodox yet effective approach to advertising.
With that in mind, we created an identity and visual system that flips a seemingly ordinary and expected identity into an entirely anti-ordinary and unexpected Ricky Barry mini universe.
A seemingly neutral, straightforward, almost “default” wordmark is given an unexpected and playful treatment through animation and color — leaning into surprise as the identity’s key theme.
The RB symbol brings a big bold, pop of play, while color is used as another surprise pop.
Typographic System Typography leans into a classic bookish advertising vernacular, slightly customized with a human touch.
Brand Color Palette
A mix of brights and mellows (never to be seen all at once) — with a grey and black base.
Identity in Motion
Motion is at the heart of the Rick Barry identity. The default, grey state is activated with surprise into an unexpected burst of color.
Motion treatments throughout the brand balance classic animation concepts with unexpected layouts and movement.
Brand Guidelines Little Troop created a comprehensive set of brand guidelines for the Rick Barry team to take and run with — the living breathing interactive document was created in Figma, allowing for easy additions and navigation.
Website
The RB website extends the identity concept with sound. Hidden sound effects, taken from RB's portfolio of ads, play on hover over the seemingly ordinary homepage logo.
Website Development Laurton Digital
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